The Mahindra Roxor, often accused of resembling the Jeep CJ, faced a nearly-decade-long legal battle in the United States over trademark infringement.
In the 2010s, Jeep claimed that the Roxor was a ripoff of their iconic Jeep CJ, leading to a legal dispute.
In 2019, the United States International Trade Commission (USITC) ruled in favor of Jeep, stating that Mahindra had indeed infringed upon Jeep's trademark SUV.
The USITC issued a cease-and-desist order, but Mahindra redesigned the Roxor with an updated grille in an attempt to resolve the issue.
Despite the redesign, the Trade Commission remained unsatisfied, and the legal battle continued with back-and-forth appeals and redesigns.
In July 2023, after years of legal wrangling, the Mahindra Roxor was ruled different enough to be allowed for sale in the U.S. without infringing on Jeep's trademark.
Jeep/Stellantis, the parent company of Jeep, has not yet commented on the ruling, leaving some uncertainty about the resolution of the conflict.
Despite its toy-like appearance, the Mahindra Roxor is not cheap, with the base model starting at $20,599 and the All-Weather trim reaching $28,739.
The base model of the Roxor comes with no doors and a thin cloth sheet for a roof, while the All-Weather trim offers a plastic roof that encloses the vehicle.